A selection of logos created for clients with a few stories behind the branding if you’re interested in that sort of thing.
See Deep Eddy Pool page for details
On a late flight LAX back to ATX, I had this naming + logo + website project for a new takeout food venture aimed at the healthy livin’ crowd on my mind. At refreshment hour I jotted a few name options on a cocktail napkin, scribbled some logo ideas and stuffed all into my pocket. Because you know, who knows? Snap pea…in a snap…oh snap...all that. 10+ years later, Snap Kitchen is going strong with over 500 stores in the US, UK and Canada helping people live healthier, tastier lives.
Up top △ is original Snap Kitchen logo, with first store signage and website pages below
Logo for online investment company
A new Euro-inspired cafe & espresso bar was being built to enhance the on-site experience of an established Houston landscape firm with its own retail nursery and shop. The name originated from an insider story at the firm, but a logo and identity system was needed. For the project I created the personality of French chef, Tiny Boxwood, to match the vibe of the cafe – bistro-casual, sophisticated, welcoming, memorable. The great-looking venue was a runaway success and continues to be, now with two Houston locations and one in Austin.
Original Tiny Boxwood’s logo above, with print ad, menu design, coffee sleeve below
Cut to Tiffany & Leo wanting to start a wine business after falling in love with Zach’s killer art that screamed to become a label. When you can add just one letter to a surname and make a G give itself entirely over to pleasure the stars have aligned. Santé.
Go ahead, you know you wanna ▷ resign wine
Logo for conservation group protecting Central Texas natural springs and lands
A venerable producer of Italian wines needed a name and logo for a new bottling of Pinot Grigio from the Alto Adige province in northeastern Italy (or South Tyrol depending on your outlook). For this crisp, well-crafted white from estate vineyards at high altitude, I created the name Altanuta, cloud motif and original label for the brand. Label and cloud bottle art have since evolved into the elegant bottling above △
E sorpresa: unlike the green Chardonnay grape, Pinot Grigio is actually a blue/gray varietal (grigio=gris=gray) grown in Europe since at least the 1300s
Logo for nighttime fundraising event in LA
Laptop grab & go carrier logo
Logo and graphics above created for Houston + Austin landscape architecture firm with wholesale and retail nursery operations. Company’s original website design below ▽
US – Mexico trade group logo