Fifteen years of work in the luxury spirits industry – single malt, cognac, champagne and wine – and lived to tell about it. Chief role as creative director and writer. Below are projects for The Macallan Single Malt Scotch from its entrance into the U.S. market through rise to category leader. Eternal thanks to the incomparable W.P. Phillips for his leadership, friendship and showing us the way. Slainte.
THE MACALLANDAR – the annual, entirely uncommon calendar mailed to the brand’s large database, dense with images and stories sent in by fly fishing loyalists of The Macallan as well as original content created for the piece
2 Macallandar sample pages below ▽
POINT-OF-SALE CASE CARDS – large, in-store product displays created several times annually △
DIRECT MAIL – a few direct mail campaign pieces above and below created in the brand’s signature eccentric style. Expand view ↖︎ at screen top left